Inspiration
Q. ercol has teamed up with Grown in Britain, to launch a new furniture collection. Can you tell us more about this?
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Q. Why did ercol choose to collaborate with Grown in Britain?
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Q. How will this collection benefit the UK’s forests and woodlands?
‘‘We are so excited to collaborate with ercol. Our pioneering partnership paves the way for others to follow on the path to a low carbon future, where ercol’s use of homegrown timber in its timeless designs captures and stores carbon for generations.’’ Dougal Driver, Chief Executive of Grown in Britain.
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Ercol x Grown in Britain
September 15, 2023
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3m
Introducing a New Seat at The Table
As we continue our sustainable journey, we thought it fitting to shine a spotlight on a new sustainable collaboration between British furniture design brand, ercol, and Grown in Britain, a not-for-profit organisation that aims to increase the demand for sustainable, homegrown timber. We sat down for a chat with Henry Tadros, Chairman of ercol to find out more.
Q. ercol has teamed up with Grown in Britain, to launch a new furniture collection. Can you tell us more about this?
A. Yes, this autumn, we are launching a selection of our classic and best-selling designs, made using British timber for the first time since 1988. The ercol Marino chair and sofa, designed in 2015 and the ercol Pebble Nest of Tables, Pebble Coffee Table and Nest of Tables, designed by Lucian Ercolani, in the 1950s, will be relaunched in Grown in Britain Certified Ash.
[Henry Tadros, Chairman of ercol]
Q. Why did ercol choose to collaborate with Grown in Britain?
A. Working with Grown in Britain (GiB) was an easy decision. GiB was set up 10 years ago and is an excellent forestry not-for-profit organisation. It promotes UK woodlands and the sustainable use and management of these, enabling UK timber to be harvested and used to make goods, including furniture. The ercol GiB project is about re-establishing the UK furniture supply chain. By producing five of our best-sellers – which we manufacture at volume – in British ash, we are supporting Grown in Britain’s aims to drive investment along the entire supply chain and secure a better future for our woodlands.
Q. How will this collection benefit the UK’s forests and woodlands?
A. Here in the UK, we are blessed with incredible forests and woodlands, and when sustainably managed, these provide endless benefits to our health, economy and environment. Currently, the UK is the second biggest importer of timber in the world – we import £8.5 billion p.a. worth of wood products, while our own woodlands are undermanaged. The simple benefit of using GiB timber is that it will focus management of UK’s forests and ways to improve them.
Q. Can you tell us more about the sustainability credentials of this collection?
A. Well, aside from the environmental benefits associated with responsible management of British woodlands and a lower carbon footprint, the ercol GiB Marino Chair and Sofa feature interiors crafted from Quallofil® Blue, a fibre made from recycled bottles. We are also launching a selection of new fabrics which are made from natural fibres and recycled polyester. The British Ash Marino Armchair retails from £1,650. The British Ash Pebble Nest retails from £850. Both are available on our website and in our stores.
‘‘We are so excited to collaborate with ercol. Our pioneering partnership paves the way for others to follow on the path to a low carbon future, where ercol’s use of homegrown timber in its timeless designs captures and stores carbon for generations.’’ Dougal Driver, Chief Executive of Grown in Britain.
Find out more and shop our ercol furniture collection online.
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