The first issue of Warehouse Home launched only a few months ago and we’re already big fans of the publication. We spoke to founder, editor and Your House blog contributor Sophie Bush, to find out what inspired her to launch the publication.
When Sophie and her husband bought a listed warehouse conversion in East London, they wanted to source furniture and accessories that would complement the heritage of the building and its original industrial features.
Realising there wasn’t a single source of “industrial chic” inspiration online, they were inspired to launch mywarehousehome.com and share ideas for incorporating industrial, vintage and reclaimed style in the home.
But, as Sophie explained, there was always a plan beyond the interior design blog. “We launched mywarehousehome.com with a mind to later publishing a printed newspaper, specifically for others living in warehouse conversions and loft apartments.
“The site enabled us to build the brand and establish a loyal audience before launching the newspaper. As this is only published twice a year, our website and blog enables us to maintain our close relationship with our readers and share plenty of additional stories and features.”
Warehouse Home is distributed directly to residents of high-end warehouse conversions across the UK, while a free digital edition is also available online. The launch issue has already been read in 53 countries worldwide, showing just how popular warehouse living has become across the globe.
We’re huge fans of the interesting updates and beautiful photography of iconic architecture, interiors trends, home styling and urban living.
Features have included interviews with renowned designers, trend alerts and shopping pages, styling tips and “get the look” reviews, here are a couple of our favourite spreads:
Sophie told us: “A huge portion of our online audience is simply looking to inject elements of vintage, industrial or reclaimed style into their homes, whether those homes are country cottages or contemporary townhouses.
“Even if you don’t live in a warehouse conversion, you can easily channel “industrial chic” or “loft living” style. Bare bulb lighting, factory trolleys, industrial furniture can all be incorporated very successfully into any home – the trick there I think is to select just a few statement pieces.”
You can enjoy the full issue online here:
Digital Edition hyperlink:
Look out for the Azure sofa from Barker & Stonehouse taking pride of place in a stunning “Industrial Luxe” living room!
To stay up to date with Warehouse Home, follow @mywarehousehome on Twitter and sign up to be the first to receive the digital edition of Issue Two when it’s out in June!