Lucy Gough is an interior stylist and blogger based in London. Having previously worked at top lifestyle magazine Livingetc, her background is in editorial styling and she is passionate about creating beautiful images.
We chatted to Lucy about her versatile style, favourite trends and how she likes to relax when she takes her styling hat off at the end of the day.
Tell us about what you do…
I am an interior stylist. I work with a range of businesses who want beautiful images of their products, goods and/or interiors. I come up with the creative concept and ideas about where and how to style a product or space and work with a photographer to make my ideas come to life.
It’s the equivalent of a fashion stylist making a model look good – I make a chair look good! These images will then be used in magazines and on websites to help sell a product. Another exciting side of the job is styling a house story or a doing a photo shoot for a magazine based on current interiors trends.
Describe your interiors style in 5 words:
Elegant, bold, considered, playful, fresh.
Where do you draw inspiration from?
Nature, fashion and architecture.
Which trends are you most looking forward to styling/having in your home in 2014?
Clashing colours! One example is that my spare room is painted in a heritage green colour. This year I am accessorising that room with yellow. The pop colours will make it look fresh again.
Who or what has been your biggest influence in the design world?
My mum has been a huge influence on me over the years. She is an artist, using mediums such as oil and watercolour to create amazing paintings, from large portraits to detailed landscapes.
She also has a knack for presenting and re-arranging the family home in a stylish way – no room has ever stayed the same for more than a few months! She has taught me about design elements like colour combinations, form, space and pattern. No wonder I became a stylist!
What’s your most prized accessory or piece of furniture?
My bedside lamps from Shanghai. They are exposed bulbs sitting on a base of carved wood. I bought them from a young designer there who lived in a water town that resembled Venice.
What has been your career highlight to date?
It must have been when I found out that the houses I styled for a property developer all sold in the first weekend of viewings. To say I was excited to hear that is an understatement!
Describe a typical working day:
Wake up, check my emails and then I write an hourly to-do list. If I don’t do this I would never be able to get everything done! Then, I usually spend a good percentage of my day coming up with creative concepts and propping for jobs that I will be styling in the coming week or two.
The internet is a great way to prop, but nothing beats going out into London on foot and picking up the random one-off pieces that you wouldn’t find on the web! I may have a meeting with a client or a PR company, and it’s also incredibly important to spend time reading magazines, blogs and websites to keep up to speed with current trends and industry goings-on.
Then in the evening, I usually write my blog www.lucygoughstylist.com – I actually find it quite therapeutic as it is something that I can do for me, just the way I want.
What do you love about your job?
I love that no two jobs are the same. I love meeting and working with new people, but I think my favourite element is seeing the final pictures after a shoot. It is a great feeling to see a project come together after all the time and effort that went into making it happen.
What advice would you give to somebody looking to get into the interiors industry?
I think if you can find a stylist or a designer that you like, approach them and ask if you can assist them. The best way to learn is by shadowing someone.
Another way is to get experience working at an interiors or lifestyle magazine. This way you can build up your knowledge of designers, retailers and industry contacts.
When you’re not styling, how do you like to spend your time?
I love to put some music on and cook! I find it really relaxing. I particularly like to make up new recipes from whatever we have in the cupboard, rather than buying ingredients to make something from a cook book.
I suppose cooking is an extension of styling as I love to try and present a dish as beautifully as I can. I also love to travel and explore new cultures. I get a lot of inspiration from the landscapes, architecture and the people I meet along the way.