We’ve awarded our blog of the month (and our very first blog of the month!) to the talented and quintessentially British, Homegirl London.
Her blog is a fusion of the best interior design trends and the latest must-haves, synced with all things great about our capital city.
If you’re looking for the best places to dine, the hottest design trends, interviews with some of the industry’s most up-and-coming or established founders and an added twist of home décor inspiration, then this is the blog you need to read.
Our favourite post has to be the white brick wall trend – it’s one of our favroutie looks for this season and along with being so simple to achieve in your own home, it’s also the perfect partner for almost any interior scheme.
We were lucky enough to catch up with the founder of the blog and ask her a few questions, so grab a brew, pull up a chair and take a read below.
Tell us a little bit about yourself….
My background is in brand public relations. After university I entered into this profession quite by accident and absolutely loved it. I started off in a small boutique PR agency and then went to work for Lynne Franks for a couple of years before setting up my own agency (Red Rooster Public Relations) with a business partner. I was aged 26 at the time and it was at the height of the youth market explosion and rave culture. The agency was very hip and cool and based in the heart of Soho in London. We worked with brands like Stolichnaya, Chupa Chups lollipops, Kit Kat Chunky, Hugo Fragrance, etc. I was also a weekend DJ (when people played vinyl records) and had residencies at clubs like The End, Ministry of Sound for DJ Magazine, Heaven and Kitty Lips. Quite a lot of the projects for my clients were focused around club promotions and DJ endorsements.
I ran the business for 11 years – 8 years with my partner and another 3 years by myself. I then sold the business and remained as a Board Director for 1 ½ years. I took a year out and then worked for Mark Borkowski on brands like Vodafone and Virgin. After that I worked at a large international agency for 3 years. After years of working in the industry I became tired of it and really wanted to do something else but I had no ideas what that would be …
How long have you been blogging for now?
My partner was teaching himself web design and one day when I was walking along it popped into my head that I should start a blog. I just stopped in the street and asked myself what that the blog would be about and immediately thought about homes and interiors. The name Homegirl London also popped into my head so I typed the name into my mobile phone and it was available. When I got home I told my partner I was thinking about starting a blog so we registered the name and 3 weeks later www.homegirllondon.com was born in April 2012. Luckily I can fund being a full time blogger so I’ve been blogging every day since then.
Before that I had absolutely no social media or website experience. I wasn’t even on Facebook, Twitter or Linkedin. I didn’t really want to talk about my private life on social media so having an identity as Homegirl London is great for me. You might be able to tell from the name and the persona that I loved Sex and the City and also Gossip Girl! Besides, I need to keep my identity a bit of a secret for restaurant and shop reviews.
The interest in homes and interiors started from an early age because I come from a family of builders. My dad and my three brothers all worked in this area and at one time we all worked with dad building houses. This is how I funded my way through college and university. I was also a painter and decorator which was something I enjoyed – I love getting messy and feeling tired at the end of the day after doing a physical job.
Where do you get your inspiration from?
As the name of the blog implies – I write about homes and London. I absolutely love London and when I go away I just can’t wait to return. My parents both came from London and moved to Basingstoke to start a family. I spent every minute of my teenage years dreaming of moving to London and when I finished university I relocated and have been here ever since.
I only write about subjects I love and try to fit around my social life. I eat out on a regular basis so I started my Eats section and write about the places I visit. Window shopping is always very satisfying so I usually spot trends as I’m wandering around. I have so many ideas swimming around in my head that I find it easy to write about something new every day. I’ve furnished my home and can’t fit in any more furniture so writing about lovely new sofas feels like I have bought these beautiful pieces.
Tell us about your typical day…
I get up at 7, make some coffee and start work. I do my social media for two hours which gives me time to wake up. I’ll then work until 7pm. The days can be quite varied. I try to write a feature every day. If the weather is good I’ll go out and take some street art pictures in Shoreditch. I usually write my restaurant reviews on Thursday mornings because the cleaner comes in so we go out! Attending press events, researching new stories and browsing online takes up most of my time.
Describe your interior style in three words…
With the blog I’ll explore interior styles which are different from my own home and my taste has evolved. I might not necessary want my home to be shabby chic but I can appreciate some of the pieces available so would include this style in the blog.
At the moment my blog usually promotes industrial / vintage / contemporary interior styles.
What interior trends do you think will be big for summer 2014?
We’ve had the nautical trend. I’ve been interviewing quite a few designers who are focussing on coastal – think light houses, seagulls, crabs, fish, etc. It’s nice to feel close to the coast in the hot summer months … that’s if we do have some sun!
What’s in-store for the blog in 2014? Any big projects?
I don’t plan too far ahead in life or for my blog. It’s usually a natural progression, I’ll start to bore myself with particular features and then something new will pop into my head and I’ll go off in another direction. I’m thinking about starting up a new section called ‘Visits’ which could include anything from visiting the London Eye or a European City.
What’s your home interior style? Give us a sneak peek…
My house is pretty minimal – wooden floors, white walls and art. In my dreams I’d love to live in a warehouse loft with a rooftop garden furnished with vintage and industrial pieces. But to be honest, I am far too busy to pay any attention to my own home now or to ever think about moving!
Do you have a favourite accessory?
I have a piece of art which I bought from Paris. It’s a superman carrying a Louis Vuitton bag with skulls at the bottom. It’s the only piece of art which I have totally fallen in love with and it’s I my home office so I get to admire it every day.
Finish this sentence: Home is….?
Home is somewhere you can express yourself and somewhere to escape the outside world. Although I must say that beyond your four walls nice neighbours are very important. That’s probably why we’ve never moved from our home.
You can keep up to date with all of Homegirl London’s antics here on her blog http://homegirllondon.com/
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