IT is a simple case of no pain, no gain, for a brave member of staff at Barker and Stonehouse Nottingham.

In response to Gem106 radio station’s ‘Give it Up’ appeal, a sales representative from the retailer’s store has offered to have his legs waxed to raise money for the children’s cancer ward at Nottingham Children’s Hospital.

Using a unique ‘pay per pull’ system, Craig Harrison is going to need to raise his pain threshold to withstand numerous, hair-wrenching swipes from colleagues, friends and family.

The fund-raising event will take place on December 16 at the Nottingham Barker and Stonehouse store, with customers also being offered the opportunity to make a donation to wax one of Craig’s hairy legs.

Craig said: “I’d be lying if I said I wasn’t slightly nervous about my part in the fundraising event, but it is for such a fantastic cause that I am thrilled to be able to help while having a laugh along the way.”

Imran Tai, Barker and Stonehouse Nottingham store manager, said: “It is really important that we show our support to raise money and awareness for worthy causes in the community.

“With the ‘Give it Up’ appeal being local and many of us having children of our own, this particular cause is very close to our hearts and we are proud to be involved.”

All the funds raised by the innovative initiative will be donated to Nottingham Children’s Hospital to help improve facilities on the children’s cancer ward.

To get involved with Barker and Stonehouse’s ‘pay per pull’ fundraising event, pop down to the Nottingham store from 1pm on December 16 or call the store on 0115 904 0770.