Porada

The company Porada was established in 1968 by Luigi Allievi with the help of his 4 sons in order to expand the production of chairs, started in 1948, to other branches of the home furnishing. The Porada collection is the result of the proper combining of technological processes with the artisan tradition of this area

The Porada range, which is wide and varied, is marked by simple elegance of the lines and the product mix; it is internationally oriented, a mixture of linear, squared elements and others which are softer and more decorative. In addition to design which can be read immediately by the consumers from different cultures, there is the added value provided by the Porada production - an important factor which has contributed to the great success the products have enjoyed both in Italy and abroad: the very careful treatment of the wood - a process which from various aspects is still tightly linked to the artisan tradition, started after the Second World War with Mr. Allievi Luigi the father of the actual four owners of the company.

Those who choose Porada appreciate stability, meaning the very best in formal quality and materials. In other words, one could say that the articles produced by this company are destined to last through the years: inspired by the shape and decorations of a distant past, they are flavoured with just the right dose of restyling which transform them into “timeless modern classics”. And this is the secret ingredient of its success recipe: the fact that they are both classical and contemporary. Classical for the seriousness with which the post-production phase is tackled; seriousness which is extremely important in the relationship with the foreign clients, which materialized into punctual deliveries and the strong support of the sales network.