Kelly Hoppen recoils at the merest thought of turning the nation - and indeed the globe - into a legion of Hoppen clones.
For the leading interior designer, thatâ€™s just not the point behind opening a series of 50 to 60 international stores stocking her own range of super stylish furniture.
Speaking at the launch of her first concept store in the world - at our Newcastle store - she outlined her defining design philosophy of simplicity, grace and individuality.
â€śIâ€™m not creating this range to make a lot of mini-meâ€™s,â€ť she said. â€śFor me, itâ€™s so important that a home should be a sanctuary, so Iâ€™ve created the range to give people a way of creating homes that are entirely theirs.
â€śDesign has been a passion for me from an early age, and what I have tried to create, based on influences from the East, is a very simple design system thatâ€™s actually a way of life.
â€śMy furniture range is there for people to buy one piece, or more, and then put their own identity on it.â€ť
Kelly Hoppen started designing when she was just 16 years old, and after a prestigious career is famed world-wide for her signature palette of neutral shades. Sheâ€™s famed in other ways, too â€“ as the stepmother of Sienna and Savannah Miller, and for her former marriage to hairdressing superstar Nicky Clarke.